"WE'VE got the best product in the world."
Meat and Livestock Australia's Richard Norton spruiked the global domination of Australia's beef at the Beef Australia 2018 launch this week.
The event in Brisbane, held at the Breakfast Creek Hotel, attracted over 200 of the beef industry's professionals.
"I think I have the best job in the beef industry," Mr Norton said.
"I get to travel the world promoting our product and it's not a hard job to do.
"We've already got a great reputation, we bat well above our weight on a global scale for taste, shelf life and integrity."
The launch was used by the Beef Australia committe to announced Iron Chef Hiroyuki Sakai had been secured for next year's Beef Australia held in Rockhampton, May 6-12.
Hiroyuki Sakai is a well-known Japanese Chef who specializes in French Cuisine.
Chef Sakai is most famous for being the second, and last, Iron Chef French on the Japanese television show Iron Chef, first appearing at the beginning of 1994 and continued his appearance in shows over nine seasons.
Chef Sakai has the third best winning percentage of the Iron Chefs.
Outside of Iron Chef, Chef Sakai is the owner and head chef of the restaurant La Rochelle, originally in Aoyama and then moved to Shibuya.
The restaurant was named after La Rochelle, a city in France where Sakai had spent some time as an apprentice.
"I'm really looking forward to attending Beef Australia, I love cooking with Australian beef very much," said Iron Chef Sakai.
Beef Australia CEO Denis Cox said they were delighted to secure The Iron Chef.
"Chef Sakai is well known around the world and we look forward to him working his magic on some beautiful Australian beef," he said.
As well as Chef Sakai, BA2018 has secured their very own home-grown talent Matt Golinski, Tarek Ibrahim from the Middle East and Sam Burke from MLA.
Alistair Mcleod is also returning to showcase his skills, and Shane Bailey will be coming back on board, as the Celebrity Chef Coordinator, and adding his own flavours to the expo.
Visit www.beefaustralia.com.au for information.
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