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Horticulture

Unlocking the full potential of markets

Apple and Pear Australia excited for new council headed by the National Farmers Federation.
Apple and Pear Australia excited for new council headed by the National Farmers Federation. Lou O'Brien

A NEW Horticultural Council will unlock the national voice of a combined horticultural sector.

The announcement this week of a cross-sector Horticultural Council headed by the National Farmers Federation, provides the fruit industry, and specifically apple and pear growers, with an opportunity to share, develop and voice strategies and policy which will take the sector forwards further and faster.

Apple and Pear Australia CEO Phil Turnbull said the establishment of the new council would deliver apple and pear growers access to the skills, network and knowledge of the NFF.

Cross sector issues affecting the $11billion industry such as market access; seasonal labour, biosecurity; infrastructure; workplace relations and digital technology adoption, would now be dealt with collectively, delivering the best and fastest outcome for growers.

"Horticulture is a very diverse industry with wide-ranging needs and priorities,” Mr Turnbull said.

"But many of the issues facing farmers and growers are similar, and addressing these challenges together is more likely to deliver sustainable solutions.

"We have worked hard to reach an agreement on unified representation and we believe the clear and cohesive voice provided by this council offers far greater benefit to all growers than a chorus of competing and sometimes divided voices.”

NFF chief executive officer Tony Mahar said a dedicated, united and tailored body representing the best interests of Australia's $11billion production and ornamental horticulture sectors was essential in order to continue to grow Australia's horticulture industries into the future.

"The NFF remains firmly of the view that there is real power in a unified approach,” he said.

Topics:  apal apple horiticulture nff pear


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