OLIVE growers around the Bundaberg region have applauded moves to resurrect country-of-origin and quality labelling of imported olive oils.
Domestic growers have long criticised labelling requirements for being vague and not providing clear advice about the country of origin of oils produced overseas.
Complaints have included producers labelling oils produced overseas but packaged domestically as made in Australia and falsely labelling oil as extra virgin when it does not meet quality requirements.
Australian Competition and Consumer Commission (ACCC) has announced new measures to provide consumers with clearer advice about country of origin labelling
Kolan Olive Growers Association president John Danahay produces a range of boutique oils and tapenades from his Gin Gin olive grove.
The Claxton Olives owner said effective country of origin labelling was important for the Australian industry and consumers.
"Australian growers really struggle to compete against larger foreign producers," he said.
"Consumers should be able to determine where a product has come from easily."
The ACCC plans to release literature to help decode the various origin claims of Made in Australia, Product of Australia and Grown in Australia.
It will also launch a buying guide for consumers which provides information about the different grades of olive oil products and how they differ.
Mr Danahay hoped the measures would help cut down confusion for consumers.
"Australian growers really flog their guts out to produce good quality oil," he said.
"We don't want our products mixed up with inferior imported products."
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