PRODUCING quality bulls, which were "affordable" for the average cattle producer, remains one of major features of the annual Santa Central Sale.
The seventh annual sale kicks off outside Clifton next Wednesday and organisers believe the combination of an "exceptional quality draft" coupled with realistic price tags would attract interest.
A feature of this year's sale catalogue will be some of the best known females ever offered at the annual auction.
Santa Central sale organiser Scott Ferguson said six females including the 2012 Sydney Royal grand champion, ribbon winners from the eighth World Santa Congress and the first daughter of the $42,500 Wave Hill Dynamite have been listed.
The heifers join an impressive draft of bulls including 29 classified show bulls, 64 classified bulls and 10 commercial purebred bulls up for auction on September 26.
Mr Ferguson said the fact Australia had played host to the world congress during the Brisbane Ekka this year has resulted in an increase in the number of led bulls for sale.
He said the rise was a result of the efforts Santa Central vendors and clients had made to successfully showcase the breed for the congress.
All cattle for this year's sale have been treated with seven-in-one, Vibrio, three day and three-germ-blood ahead of the auction.
"We do have some exceptional quality bulls and females for sale," Mr Ferguson said.
"But we do remind clients and other cattle producers that from our 2011 sale a total of 44% of the bulls sold for $4000 or less, so affordability remains a very strong feature at our Santa Central sale."
The sale will held at the Headingly Complex, east of Clifton from 11.30am on September 26.