ROSE Wright has helped develop regional food brands and strategies throughout Queensland.
Now the managing director of Knowledge Transfer Services is turning her attention to Relish Capricorn, a pro-active company focused on marketing food products unique to Central Queensland.
Its vision is to create an effective umbrella for marketing, promoting and developing food businesses in the region, which will deliver commercial benefits to its members.
It will bring growers, producers, food retailers, servers and consumers together online, allowing all parties direct and unrestricted access to each other.
Ms Wright was in Rockhampton during the past week to attend the two-day Central Queensland Festival of Innovation.
She said Relish Capricorn would help raise awareness of local produce, building brand and building value.
"Relish can connect farmers with different members of the potential value chain - food service, retail and other businesses - to promote the region's produce and ways to access it.
"It's about building new markets, new pathways to market, creating more viable agriculture industry and growing the region's reputation for the quality produce that comes out of the region."
Ms Wright said that CQ offered so much more than the quality beef for which the region was nationally and internationally renowned.
"You have excellent fresh produce and seafood here.
There are so many things that you do grow and could grow if the opportunities were there.
"This is about creating those opportunities, realising those opportunities and getting people to collaborate and work together to make that happen."
Ms Wright said another important component was to ensure that the quality produce from the region could be enjoyed by local consumers and visitors.
"If we can make the region's produce convenient, cost-effective and clearly identifiable, people will choose local. Why would they not?"