FOOD producers are being called on to help Toowoomba and Surat Basin Enterprise facilitate export opportunities in China.
TSBE is working on a project aimed at identifying new premium markets in middle class China for food (particularly protein foods and related food by-products) and linking these opportunities to producers in the Toowoomba region.
The TSBE was awarded a grant earlier in the year under the Australian Government's inaugural Asian Century Business Engagement Plan to facilitate the project.
It will be delivered over the next two years and will involve extensive market research in China to identify specific growing market opportunities for protein foods, along with an analysis of protein food currently being produced in the Darling Downs and Surat Basin region.
TSBE is now gathering information regarding our region's food production capability and inviting food producers to complete a short survey.
TSBE agriculture projects manager Jo Sheppard said the future of the agricultural sector was critical to the region and Asian opportunities were going to play a significant part in growth opportunities for the sector over the next 10 to 20 years.
"We are keen to establish a strong, relevant business network between our region and Asia to ensure businesses are well placed to take advantage of opportunities as they present themselves," Ms Sheppard said.
"In general terms, we are looking to understand what food is being produced in the region, including volume and value, which are the key businesses and which of these businesses are interested in finding a new market.
"It is so important that we are on the front foot and forge the necessary relationships to get our head around identifying the prospects now.
"If you are a food producer, I invite you to participate in this project.
"The survey will only take about five minutes to complete but the results are likely to have significant benefits to businesses in the region."