ROCKHAMPTON Mayor Margaret Strelow thinks it's high time her region gets a slice of the mining pie.
In fact, her council has aggressively started making a play for it.
The Rockhampton Regional Council was a major sponsor of the Bowen Basin Mining Club luncheon in Mackay on Friday, where Cr Strelow spoke about plans to coax mining industry businesses to their city.
Cr Strelow declined to speak to the Daily Mercury about the council's plans but told the ABC it was working towards the next boom.
"There's a shift in the industry," she said.
"I see it moving more toward our area, I see a wave coming."
"I'm here to say that I think Rockhampton has got everything that anyone could want, that we're more affordable."
Mackay Regional Council chief executive Barry Omundson wasn't concerned for Mackay's mining industry.
"Mackay hasn't been asleep at the wheel," he said.
Regional Economic Development Corporation chief executive Narelle Pearse said Mackay had nothing to worry about.
"I think they've (Rockhampton) missed their chance," she said.
While Cr Strelow boasted about newly acquired industrial land, Ms Pearse said it was not established.
"They may get some businesses to come in but the reality is it's going to be hard to compete with Paget," Ms Pearse said.
"They're basically starting from scratch.
"That took Paget 20 years to get to."
Mr Omundson said the council was doing a lot to ensure the next boom was received well in Mackay.
"We're doing quite a lot of things without having to go out and tell people we're doing them," he said.
That included working with the Isaac and Whitsunday councils. "I wouldn't expect our businesses would be nervous," Mr Omundson said.
"We have the industrial land, council commitment to work with development ... and a beautiful, wonderful region.
"Given they're predominantly known for being the beef capital ... there's quite some way to go."