BEFORE The Voice hit reality television, out on the catwalks of Queensland saleyards the term belonged to skilled, young auctioneers like Lincoln McKinlay.
The 19-year-old Roma-based livestock agent is one of 10 up-and-coming vocal salesmen to make the finals of the 2014 Australian Livestock and Property Agents Association's Queensland Young Auctioneer of the Year.
Theirs is the skilled art of weaving a story to entice bidders to raise their hand and buy livestock or rural property.
For Lincoln it is as much about control and confidence as working in an industry he loves.
Originally from Pittsworth on the Darling Downs, he grew up on a small cattle property and developed his public speaking skills on the young judges' circuit, before landing a livestock agent's job in Roma.
"For me it's as much about the people I get to work with as anything else," Lincoln said.
"I love auctioneering too and most of the time I enjoy it so much that I don't get nervous."
It's the second year the teenager has made the top 10 and this year he is hoping the practice he has put in over the past six months will pay off.
This is the 25th ALPA Queensland Young Auctioneers competition and this year the event will take place as part of the Brisbane Ekka.
ALPA chief executive officer Andy Madigan said the fact the competition had been so enduring reflected its importance to nurturing young auctioneers.
"These agents start out at the ALPA auctioneers school in Rockhampton, where they work with speech pathologists and experienced agents to finetune their talent," Mr Madigan said.
"It is from here they are selected to compete in the state competition."
The competition is judged on the competitor's diction, values, voice and manner. They must establish their own presence and unique style to make a memorable performance worthy of a title.
The winner of the Queensland Young Auctioneer title will represent the state at the 2015 ALPA Young Auctioneers Competition National Final contested at next year's Sydney Royal Easter Show.
"The competition is a consolidation of the education and continuing development opportunities the young agents, all aged 25 years and under, have experienced at the ALPA auctioneers schools," Mr Madigan said.
Cyril Close, ALPA board member and Queensland Auctioneers Committee member, said the competition showcased the best young auctioneers and these 10 young finalists should be commended on their commitment to perfecting their art.
The 2014 ALPA Queensland Young Auctioneers Competition promises to provide an intense auctioneering showdown. It is ALPA's premier event and certainly keeps everyone on the edge of their seats. The competition is on August 8 at the Brisbane Ekka.
The finalists are: Andrew Cavanagh - Elders, Meandarra; James Cochrane - Sullivan Livestock & Property, Gympie; Brad Hall - Landmark, Rockhampton; Josh Heck - Savage Barker and Backhouse, Rockhampton; Brendan Kelly - Elders, Warwick; Lincoln McKinlay - TopX, Roma; Jake Passfield - Hoch & Wilkinson Livestock and Property, Clermont; Nick Shorten - Grant Daniel and Long, Roma; Kerrod Veivers - Elders, Charters Towers; and Bryton Virgo - Landmark, Emerald.