HE MAY be known for his skill on the pitch, but cricket icon Brett Lee has a softer side, as revealed at India Fashion Week.
The Brett Lee Six Stitcher Series is a platform to highlight the association of the sporting legend with the versatility of Australian merino wool in the Indian market.
Hand-loomed by the Panchachuli Women Weavers in the Himalayas, the scarves are 100% Australian merino wool - a natural, renewable and biodegradable fibre.
The partnership is the latest development for the Artisans of Fashion that links international designers and Indian artisans to help ensure traditional techniques, skills and crafts of the artisan community are not lost to future generations.
At the launch of the collection, Brett said he was extremely thankful for the support The Woolmark Company had given the Six Stitcher scarves and noted that the Woolmark brand's quality endorsement was invaluable for the cause.
"I'm really proud to be supporting the Artisans of Fashion and the Women Weavers of Panchachuli; it's a great cause and something I'm really proud to be a part of," he said.
Australian Wool Innovation and The Woolmark Company's chief strategy and marketing officer Rob Langtry said the combination of merino wool, Brett Lee, Artisans of Fashion and the Panchachuli Women Weavers of India formed a great partnership and company was excited to be involved.
"The Brett Lee Six Stitcher Series demonstrates the beauty and versatility of merino wool as a fibre," Mr Langtry said.
"The collaboration between the iconic Woolmark brand and widely heralded stature of Brett Lee - particularly in India - complements the high quality of the scarves produced by Panchachuli Women Weavers of India."