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Joint venture to lead to cotton success

COTTON Australia and Cotton Incorporated this week announced a joint program to raise awareness of the responsible growing practices among cotton producers in Australia and the United States.

Called Cotton LEADS, the program is aimed at textile brands, retailers and manufacturers committed to sourcing cotton that is grown in a responsible and transparent manner.

Validating the Cotton LEADS program are the national-level oversight, regulatory enforcement, and transparency of practices common to both countries.

Combined, Australia and the United States account for roughly 17% of global cotton production.

"Cotton LEADS is designed to assist businesses along the cotton supply chain with their sustainability goals," Cotton Incorporated president and CEO Berrye Worsham said.

More information can be found at http://www.cottonleads.org.

Topics:  commodities cotton


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