Heywire entrant's price display suggestion praised

A YOUNG woman from rural Victoria has been praised for suggesting supermarkets should display the price they pay Australian farmers for the food they sell.

ABC Heywire winner, Amanda Hammond made the suggestion when she met the Department of Agriculture's top bureaucrat in Canberra earlier this month.

Nationals Senator Fiona Nash said she wasn't sure if the Ms Hammond's idea could be put into practice, but it was a very important issue about which the public needed to be aware.

"Amanda's idea cuts through: it is important for consumers, especially those in the cities, to understand that very little of the money they spend on groceries actually goes to farmers," Senator Nash said.

"Of course there are many costs between the farmgate and the supermarket shelf, including freight, labor, packaging and refrigeration, but the mark ups can still be quite extraordinary.

"Few people know that although a rack of lamb for example can cost $26 a kilo at the supermarket, the farmgate price is significantly lower.

"The big challenge for farmers in the future is profitability - if farmers can't be profitable the industry is not sustainable. Farmers are often raising with me the difficulties they face simply because of the cost of doing business, across a whole range of areas."

Topics:  agripolitics fiona nash heywire supermarket price war

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