AN INNOVATIVE online platform connecting farmers with consumers will launch in Toowoomba today, bridging the divide between producers and customers across the Darling Downs.
Trading on the region's reputation for fresh produce, and the burgeoning foodie scene, the My Local Feast platform will connect businesses and consumers and help reduce waste due to over-supply and under-demand.
The platform's Food Waste Alert feature will allow producers to alert businesses of over-supplies and move stocks quickly to reduce the amount of waste.
"We waste so much food and we are so disconnected from our food chains," Mr Local Feast founder Josie Townsend said.
Users will be able to issue an alert on the platform which will notify businesses such as cafes, grocers and restaurants who can then sign on to take the stocks.
Ms Townsend said the platform was about connecting producers and consumers, increasing traceability and helping farmers become price-makers.
"Whether you are a family, retail or wholesale business or tourist looking to support the local farmers, our site will help you to find them," Ms Townsend said.
"You will be able to buy direct from the farmers, meet them at markets or find which grocers or cafes they supply.
"Cafes, restaurants, butchers, bakers and grocers will also be able to link their profile direct to farmer profiles which will naturally authenticate their local trading status.
"It's like Facebook, Gumtree and LinkenIn, just for food and farmers."
The platform will go live from 1pm today, with an official launch at Canvas Co-working in Ruthven St
My Local Feast will trade as a co-operative which means financial members will have ownership of the business, Ms Townsend said.
Investors are being sought for the platform.
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