CATTLE producers are being asked for their thoughts on national strategies to help improve the grass-fed sector, with the Cattle Council of Australia releasing a discussion paper on the subject last week.
The strategy outlines a range of critical ideas, from a national producer representative body to improving export opportunities for grass-fed Australian beef.
Titled Beef 2015 and Beyond, the strategy was the result of wide industry consultation, including a survey of 675 cattle producers, workshops in every state and territory and interviews with key leaders.
It focuses on three main themes - knowledge and innovation, market access and development and best management practices.
Acknowledging the fragmentation of representation of grass-fed producers, the paper also asks producers what could be done to improve representation as well as having a bigger say in government policies, particularly in industry support.
CCA vice-president Peter Hall said the council was overwhelmed and encouraged by the engagement of producers with the strategic plan and now was the time for the draft to be scrutinised.
"The CCA board welcomes all submissions in order to ensure we have developed the best roadmap for the future of the industry," he said.
"How we engage with issues is one of the major areas of interest to date and the way ahead will be a challenging one.
"We need to ensure that we have listened to producers and that we are moving in the direction that they want us to be."
The strategy also looks at how to increase the uptake of "best management practice" in the industry, as well as perceptions about the sustainability of the grass-fed sector.
Other concerns that could form part of the final strategy were infrastructure investment, biosecurity, research and development and an assessment of how producers' levies were spent.
To look at the full document, go online to yoursaybeef2015andbeyond. com.au.
Producers have until October 14 to have their say on the issue, through the website listed above or at cattlecouncil.com.au.