TOOWOOMBA producers are expected to head south of the border next month for New South Wales' primary industry exhibition.
Primex will run from June 20-22 at Casino and feature at least 400 exhibitors.
Primex director Bruce Wright said an extensive review of the exhibition means it will be made it more attractive to local farmers and suppliers.
"We have always had considerable interest from north of the border, through Toowoomba, the Darling Downs and south-east Queensland generally," Mr Wright said
"We have worked overtime to get feedback from horticultural groups, NSW Farmers, Meat and Livestock Australia, Subtropical Dairy, Australian Macadamia Society and many more industry and grower associations.
"From this we have received a commitment from more than 5000 frontline members of those groups who will be at Primex.
"That means the people at the heart of those industries - the people who are in the market to buy tractors, trucks, motor vehicles and much more - will be there.
"As a result of the strategic review we also have acknowledged the current financial scenario faced by exhibitors by reducing site fees.
"We have also created opportunities for small business and first-time exhibitors to participate with an affordable entry point, to take advantage of the event's capability to generate sales.
"We have also committed, in conjunction with the Richmond Valley Council, to major earthworks at the Primex site."
There is plenty of optimism among organisers leading into Primex 2013, with Mr Wright tipping a return to the "house full" days of the pre-GFC era.
"This year's exhibition is looking very strong in quality and quantity," he said.
"We are tracking towards 400 exhibitors and at 430 we are booked out."
Update your news preferences and get the latest news delivered to your inbox.