BUMPER crowds are expected today at two of the city's premier events ensuring millions of dollars flow into Toowoomba's economy.
Today has been dubbed "Super Saturday" with the Heritage Toowoomba Royal Show and the Toowoomba Turf Club Weetwood Handicap staged on the same day.
Both events are expected to attract record numbers across a wide-range of demographics.
Toowoomba Regional Council Environment and Community Committee chair Councillor Geoff McDonald said both events would be very well attended.
"For the demographics both events attract, it is by far the social event of the year for both of them," Cr McDonald said.
"Both are two of the city's premier events.
"The show has sold a lot of pre-sale tickets which is fantastic news for organisers.
"And if the extra number of race books which have been printed is any guide then the Weetwood is going to be huge as well," he said.
Cr McDonald said that with record crowds expected at both events, the cash injection into the economy would be significant.
"The flow-on effect for our economy from these events being staged together would equate to millions of dollars," he said.
"However, I do not know how much the organisers of both events have collaborated.
"It is something I would certainly like to encourage for next year to ensure both events become bigger and better in the years to come."
Cr McDonald said the decision by the Toowoomba Turf Club to move its premier race meeting from its traditional running on Thursday to today could prove to be a masterstroke.
"Having the Weetwood run today would certainly attract more people from outside the region," he said.
"When it has been run on the Thursday, people who live in Toowoomba are generally the ones who attend."
However, Cr McDonald said both events do far more for the city than simply injecting cash into the economy.
"Both events have a rich history and are time honoured events," he said.
"The social capital value to our community of both events should never be underestimated.
"You can not put a dollar figure on that."
As well, organisers of the Felton Food Festival are expecting a crowd of about 3000 to attend tomorrow, capping off a bumper weekend across the region.
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