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Digital skills grower workshops

HORTICULTURE growers in the Sunshine Coast region are being given an opportunity to develop their digital skills for the benefit of their businesses.

Growcom, in partnership with Australian Business Training Solutions, is presenting a free workshop specifically tailored for growers and their employees, to show them how simple and advantageous it is to get digital savvy.

According to new research from Commonwealth Bank, horticulture farmers are twice as likely as others in the agricultural sector to name technology as a key opportunity.

Knowing the benefits that growers could derive from an increased understanding of the digital tools and options available to assist their businesses to grow, Growcom is tapping into the Digital Enterprise Program, an Australian Government- funded initiative providing free workshops and free coaching to help small to medium enterprises and not-for-profit organisations build their business and work online.

Growcom is keen to encourage growers and their employees to take advantage of the free workshops so they can gain some practical tips and training on how technology can help them get ahead of the crowd.

Technology is rapidly changing. Not only are there many new terms to learn - cloud computing, apps, webinars, collaborative platforms - but there are also new digital opportunities that can improve the way growers do business.

When investigating opportunities to help growers and their employees gain better technology skills, the DEP program was identified as having great value. The Sunshine Coast region has a wide variety of production horticulture businesses that could benefit from improved online engagement. The workshop will show growers how they can boost their business presence, reach wider markets using different online strategies and potentially reduce costs and increase profitability. Knowing how technology can help your business's bottom line could make all the difference.

Following on from the free workshops, participants can register for up to four hours of free face-to-face coaching to help apply the training from the workshops directly to the business.

Growcom's Develop your Digital Capacity Workshop will be held in the Moreton Bay region at the Caboolture Hub on February 25.

To register email ask@depmoretonbay.com.au or call 1300 572 439. Growers do not have to be members of Growcom to attend.

The workshops have been made possible through Federal Government funding.

Topics:  alex livingstone farm products growcom horticulture