COODARDIE Brahman Stud was formed in 1976 in North Queensland by Mike and Rory O'Brien.
From modest beginnings, the stud herd grew to a strength of in excess of 1500 registered breeding cows.
This was boosted by the largest single stud purchase in Australia - 600 Cherokee stud cows at $3000 each in 1991.
Coodardie led the way in single stud annual production sales in Charters Towers, North Queensland in 1991 to 1993, as well as holding its own sale in Katherine, Northern Territory in 1990.
In 1993 the O'Briens sold their Queensland properties and moved to Carmor Plains Station, NT, taking with them 2500 head of their Coodardie brahmans.
In September 1976, brothers Michael and Rory O'Brien createed their Coodardie Brahman Stud, Australian Brahman Breed Association registration 1404.
It also saw the arrival of Mike and Clair's youngest child, Moira.
Moira, Mike and Clair proudly celebrate these 40 years with Coodardie Brahmans Sellabration Bull Sale on-property at Coodardie Station, Mataranka on Wednesday, August 17.
A fine line-up of about 50 bulls will be available for buyers' selection consisting of red and greys, polled, dehorned and horned across three age groups. More than half the line-up is polled.
Consistent across the line is exceptional temperament, fertility and do-ability.
All bulls will be rigorously assessed for fertility, functionality, meat qualities and linear measurements.
This individual information will be available in the detailed sale catalogue available from late July.
Business manager Moira Lanzarin said they believed in quality grass-fed bulls.
"Our cattle are continually being assessed both visually and physically for fertility, performance, confirmation and temperament.
"Anything that does not come up to our high standards is removed from the breeding herd."
Coodardie Brahmans' breeding program is based on the traditional old Australian brahman bloodlines of Cherokee.
"Our genetic consistency and purity offers you the versatility to produce hybrid vigour across all breeds as well as with other brahman herds.
"As part of our Sellabration, we offer our sincere thanks to our multitude of buyers and supporters from across Australia and to our foundation breeders: Mr Lionel DeLandelles, of Cherokee, and Mr Ron Bauer, of Tyagarah. May they rest in peace. To all those who have assisted us and travelled with us on our journey, thank you. We could not have done it without you.
"To our repeat buyers and new: we look forward to seeing you on August 17."
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