AN ULTRA-luxury car brand.
That's what Mercedes-Benz calls its Maybach arm, currently best known for tarting up the already swanky Merc S Class limousines.
This is a bit different however. Revealed at Pebble Beach in California this month, the Vision Mercedes-Maybach 6 concept is a modern day homage to "the glorious age of the aero coupes (which) reinterprets classic, emotional design principles in an extreme way, following the Mercedes design philosophy of sensual purity".
Such honey-coated words are permissable when you see this near six-metre long 2+2-seater luxury coupe.
There's a bonnet to rival even the grandest of 1970s Cadillacs (though the Maybach's is somewhat more aerodynamic), while its low roof line and a passenger compartment set near the rear recalls aero coupes from the golden age of style.
We're reminded, however, that this is not a retro design, rather "a reinterpretation of classic, aesthetic principles".
This Maybach palace's propulsion is also bang up to date.
The concept is designed as an electric car, boasting a drive system with an output of 550kW thanks to four synchronous electric motors. We're told it'll crack 100kmh in under four seconds, go on to 250kmh, while a shallow underfloor battery allows a range of more than 500 kilometres. So you'll enjoy grace, pace and a decent slog between charges.
A "boat-tail" rear recalls luxury yachts; chrome strips add some subtle bling to the red paintwork, while there's nothing subtle about the 24-inch wheels nor the radiator grille, apparently inspired by a pinstriped suit.
Adding to the theatre are gullwing doors, exterior mirrors designed as cameras, narrow lights and an extremely shallow split rear window. It is rather gorgeous.
The cabin is described as a "luxurious 360-degree lounge" with the likes of rose gold and traditional wood trim on show, while sitting surfaces have a Chesterfield look. Very grand.
Modern tech includes crystal-look displays and driver information elements digitally integrated into a continuous glass trim part. There's gesture control, the windscreen apparently doubles as a giant head-up display, and as you'd expect, an autonomous mode can have the car drive itself.
It may be a mere concept today, but rest assured this incredible Maybach hints at the opulent vehicles for the super rich of tomorrow.
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