THE much-anticipated secret tag number for the Million Dollar Fish in season three has been unveiled.
Minister for Primary Industry and Resources Ken Vowles joined sponsor CrownBet's Brad Fanning at Stokes Hill Wharf this week to announce the secret number and final results for the competition, which ended on February 28.
"I can reveal the Million Dollar Fish released in season three had a red tag sporting the serial code S3-MDF 3556,” Mr Vowles said.
"We can also reveal the figures for the three seasons of the competition so far.
"They show the competition has attracted, in total, around 32,000 entries made up of 16,500 Territorians, 15,000 interstaters and 350 internationals.”
The Million Dollar Fish competition is a Tourism NT initiative designed to lure more visitors to the Territory during the wet season and boost the NT's reputation as the best place in the world to stay, play and fish.
Mr Vowles said the NT Government would continue to fund eye-catching marketing campaigns through its $103million Turbocharging Tourism stimulus package, which includes $26.57million for SMART marketing.
"The Territory Labor Government is Turbocharging Tourism to attract more visitors, create local jobs and put more money into the pockets of Territorians.
"This stimulus will help attract more visitors to the Territory, and get them here sooner,” he said.
A survey conducted just before the end of season three showed an estimated quarter of the registered participants from interstate came to the NT and went fishing specifically for the Million Dollar Fish.
Visitors who came to the Top End during season three spent an average of $2443 per person, which is considerably higher than the average spend of $1133 for interstate and international visitors.
Mr Fanning said season three had been epic.
"It has been the biggest season to date, with 13 $10,000 prize tagged barra caught - a record number for the competition,” he said.
"Season one saw 10 barramundi worth $10,000 each caught. Season two reeled in eight $10,000 barras. Combined with season three's record of 13, the competition has awarded a total of $310,000 in cash.”